As a psychologist, researcher, and founder of eQuoo, I’ve spent my career developing evidence-based tools to support young people’s mental health. But as a parent of twin toddlers, this work has taken on a deeply personal meaning.

We now have overwhelming research showing the impact of early smartphone access on children’s mental well-being, resilience, and social development. Yet, most parents don’t have access to clear, science-backed information to help them make informed choices. That’s why I’m building the Wait Until Later community—alongside other parents—so we can support each other in delaying smartphone access until at least age 16. This isn’t about rejecting technology but about prioritizing our children’s emotional and cognitive development.

Eliza Roza Ché is a dynamic Creative Professional with a diverse career spanning television, psychology and wellness. With a qualified degree in Psychology and extensive experience in creative leadership roles, she combines creative expertise with innovative thinking to foster personal and professional growth. Eliza’s background includes directing television content, managing creative teams, and producing promotional content for both corporate internal communications and television broadcast communications.